Gold Standard Volkswagen: What Sets It Apart?

A Fun Soul in a Million

If you happen to spot a car on the road with a golden Volkswagen logo, don't be skeptical; it's not an impulsive personal modification by the owner but rather a brand-new Volkswagen that starkly differs from the established image everyone has.

On July 17th, the ID. series was officially launched, marking the beginning of Volkswagen Anhui, which adopts a "gold standard" from product to service. The company has chosen the most straightforward way to communicate its car-making philosophy and brand value to users. True to its name, in addition to the gleaming golden logo, the first model of Volkswagen Anhui, named "Yuzhong," also emphasizes this point. In the new energy vehicle market, where the homogenization of driving experiences is becoming increasingly apparent, this is particularly important.

Spending time with the ID. Yuzhong easily resonates with the saying, "A pretty face is a dime a dozen, but an interesting soul is a million to one." With Volkswagen's foundation, it's not challenging for Volkswagen Anhui to manufacture a safe, comfortable, and enjoyable car to drive. Its mission has always been to create a new category of intelligent electric vehicles and thereby open up a new lifestyle for young users.

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It's worth mentioning that the term "young users" here is not defined by traditional demographic characteristics. Yang Fang, CEO of Volkswagen Anhui Digital Sales Services Co., Ltd., stated, "To be precise, we focus more on defining our target customer group from their attitudes and mindsets. In short, it can be understood that our target users are a group of consumers with a young mindset, who are genuine, confident, and empathetic."

It's important to understand that for any enterprise, aligning with users in terms of values and temperament is an extremely challenging task. Volkswagen Anhui has put in extra patience, effort, and dedication for this. This also explains why, compared to price, the ID. Yuzhong places more emphasis on the presentation of value.

As Yang Fang said, at the product level, the ID. Yuzhong boasts dynamic aesthetics, scenario intelligence, agile handling, and gold-standard quality, which is just one aspect that sets it apart from its competitors. At the same time, they also provide users with value empowerment regarding lifestyle and support from the ecosystem, all of which will accompany users throughout their entire journey and life cycle of car ownership, making the ID. Yuzhong unique.

Furthermore, attentive individuals will notice that the full name of Volkswagen Anhui's sales company is different from other car manufacturers, with the addition of "digital" in it, called "Volkswagen Anhui Digital Sales Services Co., Ltd." This is because it has a very powerful digital system at its backend, based on the end-to-end user process. It can digitize user touchpoints as much as possible, thereby improving enterprise service efficiency and enabling rapid iteration.

Not only that, but to listen to user needs at zero distance offline, Volkswagen Anhui has adopted a hybrid sales model of direct sales plus agency to ensure a rapid upgrade of user experience.According to the plan, Volkswagen Anhui is scheduled to launch a concentrated product offensive by 2026, and these two years will also provide more ample space for its brand building, steadily getting closer to consumers, which more fully demonstrates Volkswagen's determination to implement the "In China, For China" strategy, as well as its commitment and confidence to accelerate the transformation to electrification.

01 Full of intelligence, ID. Overturns the "Volkswagen" with the crowd

As the earliest foreign brand to start production in China, Volkswagen has accompanied Chinese consumers for 40 years, with a cumulative user base of over 50 million people to date. The national perception of Volkswagen is more deeply rooted: reliable, quality, and safe. "These DNAs will of course continue to be reflected in ID. With the crowd, but as an important member of the Volkswagen product portfolio and another piece of the puzzle for Volkswagen's layout in China, we hope to provide everyone with some different experiences through this model." said Meng Xia, CEO of Volkswagen Passenger Car Brand China.

However, the industry's evaluation of ID. With the crowd is more concise and direct, in two words - subversion. Firstly, the intelligence of this car has subverted people's traditional perception of Volkswagen; secondly, the car's tuning and protection of driving pleasure have subverted people's stereotyped narrative of pure electric models. As a user who purchased a new energy vehicle for the second time said, "It turns out that electric cars can also be so exciting to drive?"

Indeed, at the beginning of the design of ID. With the crowd, the core task was to achieve comprehensive evolution and become a truly fun smart car.

As the first model of Volkswagen to carry the ID.S 5.0 in-car system, ID. With the crowd's smart cockpit fully adopts the UNYX.OS operating system. The new HMI interaction and flat design allow users to experience more intuitive operation logic, making it easy to get started and interact smoothly.

In terms of in-vehicle intelligent voice interaction, ID. With the crowd uses a thousand-person, thousand-face AI intelligent partner, allowing the vehicle to establish a more interesting voice interaction experience with users. Users can not only highly customize the PTA personalized image of the intelligent assistant but also set it according to personal preferences through face shaping, dressing up, actions, real person voice cloning, etc., to create a personal exclusive AI intelligent partner.

In addition, the new generation of cognitive intelligent large language models cooperated with iFLYTEK has endowed the AI partner with cross-domain knowledge and natural language understanding capabilities, making human-computer interaction more humanized. More considerately, ID. With the crowd has connected the calendar reminders in the one-App, allowing the vehicle to truly become an AI intelligent partner, so that users will not miss important moments even on the road.

In terms of intelligent driving, ID. With the crowd is equipped with IQ. Drive smart driving butler as standard. With the Travel Assist 3.0 full journey driving assistance system (including interactive lane change assistance system), Emergency Assist 3.0 emergency assistance system, ACC full-speed adaptive cruise, Front Assist front collision prevention system, Lane Assist lane keeping assistance system, Side Assist lane change assistance system, DOW getting off warning system and other comprehensive driving assistance, as well as Volkswagen's latest cross-vision fusion algorithm and perception system support, ID. With the crowd can easily enjoy full journey intelligent driving. In terms of automatic parking, ID. With the crowd also performs outstandingly.Thanks to the IQ. Park parking assistant that comes standard across the range, along with 12 ultrasonic sensors (6 front and 6 rear) and Top View 360° panoramic camera, the vehicle can handle both 180° parallel parking and 90° perpendicular parking with ease. In addition, the ID. & Crowd also features remote parking, memory parking, and intelligent car-finding functions, allowing users to completely bid farewell to any troubles that parking might bring.

02 Enhancing High Quality, Volkswagen Anhui Has a New Mission

The comprehensive advancement of intelligence is naturally a pleasant surprise for Volkswagen fans, and for more consumers of pure electric models, the unique handling and driving texture of ID. & Crowd are even more valuable.

This is mainly due to the ID. & Crowd being equipped with Volkswagen's latest high-performance chassis system, including the DCC adaptive chassis control system and MEB dual-stage flexible vibration isolation system, which achieves smoother power and more stable control, bringing users a more confident driving experience and a more advanced driving texture. The 50:50 front and rear weight distribution ratio makes the vehicle's handling performance more composed during acceleration, braking, and cornering.

To meet the driving needs of different users, ID. & Crowd offers five driving modes, including sport, economy, comfort, personalized, and dynamic traction modes. Drivers can choose different modes according to different road and weather conditions, enjoying a more personalized and safer driving experience.

In terms of endurance, ID. & Crowd is equipped with an 82.4kWh large energy battery pack, with a maximum endurance of 621 kilometers in the rear-drive version under CLTC conditions, and the displayed endurance is truly reliable, with an energy consumption of only 14.1 kWh per hundred kilometers.

Although the competition in the new energy vehicle market in China has entered the second half, Volkswagen Anhui has always believed that, fundamentally, "control" and "safety" are still the most important underlying logic of cars, and they are not contradictory to the development of intelligence.

The ID. & Crowd, which uses the golden Volkswagen emblem for the first time, not only represents Volkswagen's latest breakthroughs in the fields of electricity and intelligence but also inherits the high standards and requirements for quality that the Volkswagen brand has maintained for many years.

Starting with ID. & Crowd, Volkswagen's intelligent pure electric new category has opened a new chapter. According to Yang Fang, in addition to the first new car ID. & Crowd, by 2026, this intelligent pure electric new category will also launch four new models, including SUVs and sedans, and each model under the new category will use a unique and eye-catching golden Volkswagen brand emblem, representing Volkswagen Anhui's commitment to creating extraordinary and unforgettable golden moments for users.

At the new car launch event, Stefan Timmermann, Chief Operating Officer of Volkswagen Anhui Digital Sales Service Co., Ltd., always emphasized that ID. & Crowd is the right thing they have done at the right time and place."In terms of cooperative relationships, we will work together with Horizon Robotics, Thundersoft, and local partners to continuously expand our cooperation and build an ecosystem. Our ecosystem is deeply rooted in China's technology environment, and we bring all of these technologies into this ecosystem, hoping that different partners can work together to build the ecosystem, thereby bringing more and better products to the Chinese market." Stefan Timmermann is full of confidence in the Chinese market, and he also hopes that users will continue to look forward to Volkswagen with the gold standard.